A Look at the Various Ways to Make Money through Google
We all are probably already aware about where Google stands as a technology company in the world. Besides being one of the biggest companies in the world, it has been dominating many of the important fields related to the Internet.
In this article, however, we will be talking about the various opportunities it offers for making money online. Some of them may require some investment, while some won’t, given that you are willing to put in some work, time, and efforts into what you are doing.
Furthermore, it’s also probably worth mentioning that not all the ways are meant to be followed by everyone. Depending on your skills, capital, time, and many other factors, not all methods may work for you. You will have to figure out, based on the information we will be sharing with you, a method that may work best for YOU.
Don’t get tempted by the huge figures and profit potential a particular method offers, if you haven’t got what it takes to make it using that method, you may as well be better off going with a less profitable one. The idea is to help you build something that will last and probably even improve as you keep working on it and getting better.
An important note
Before getting started with the methods offered by Google that you can use to make money online, let us mention where your focus should eventually be.
Now though all the methods may be profitable and help you make money, one particular method that has been working great for a large number of people throughout the world, is the Google Adsense program offered by the technology giant.
Sure, it does seem to be taking a lot of time to set up and get going, but at the end of the day, it may turn out to be the best method to make money online over the long term. However, as mentioned before, please note that you need to choose it only if you find yourself comfortable working on it.
But you will probably be glad to know that it doesn’t really require you to be very skilled or anything, but rather be very experienced. For the few months at the least, you may not see any money coming in. However, once you actually get going and know the ins and outs of the game, it may not take too long to generate figures you couldn’t even dream of.
With that said, let us take a look at the method in detail, while also talking about some other highly promising money making opportunities offered by Google.
As mentioned above, Google Adsense seems to be one of the best ways to make money online. However, some of the biggest downsides of this method are that it may take a lot of time and efforts to get to a level where you would actually be making a considerable amount of income consistently.
For site or blog owners
If you have got a blog that’s doing well in terms of traffic and engagement, you may get going immediately. Yes, that’s the beauty of this method. You simply need a website or blog attracting a few hundred visitors a day, to start using Adsense on them.
However, please take a look at some of the basic requirements being mentioned below.
- The website needs to be at least 6 months old (this is for India, may vary depending on the country).
- It needs to have 100 percent unique, grammatically correct, useful, informative, and high quality content. If you tend to copy content from other sites or doing anything similar, forget about getting approved by Google Adsense.
- You need to have a good amount of traffic.
- The site’s design should be clean and simple.
- The site shouldn’t cover topics Adsense doesn’t find suitable for its program.
If your site fulfills all the above requirements, you may simply register on Google Adsense, and wait for their reply on your approval. If you get approved, you can create an ad unit almost immediately, and put the ad code on your website to start running the ads.
Now though there are various ways in which you can twist your ad, we believe that it’s testing on your own site that lets you find the ideal ones. You can do some experimentation to find out which ad settings and placement seem to be working best for you.
Well, if you don’t own a website or blog, but are looking to get started with Google Adsense, there are quite a lot of steps you would have to follow, meaning that you will need to work really hard. However, if it works out well, the hard work may turn out to be well worth it.
Anyway, so you would probably be looking to start a site. The very first step is niche selection. It’s recommended to choose a niche that is broad, and offers a high CPC (Cost Per Click). CPC is the amount of money you earn when someone clicks on the ads placed by Google on your website.
So for example, if your CPC is $1, you will be earning $1 every time someone clicks on an ad on your website. However, it also depends on the location of the visitors, as well as some other factors. You can use the Google Adwords tool to find out keywords that offer a high CPC.
Along with a high CPC, however, you may also want to ensure that the Adwords competition is high. A higher competition means that there are enough advertisers looking to bid on placing ads for the keywords. But at the same time, make sure the search engine competition is low. After all, you don’t want your site to compete against big sites on the search engines. However, if you know how to get traffic to your website, this shouldn’t be a problem.
After you are done with all those steps, you may simply pick up a niche relevant, short, and catchy domain name, and a hosting plan. You can then use a free theme to set the website up, or go for a paid one if you want.
The next step will probably be the content, one of the most important things to take care of if you are serious about making a considerable amount of money. If you are knowledgeable on the keywords you are targeting, as well as capable of writing high quality and grammatically perfect content, you may write all the content yourself. It will save a lot of money. If not, you can hire a writer to write all the content for you.
Depending on the country you are based in, you may want to have a considerable amount of content on your site, as well as wait a few weeks or months before applying to Google Adsense. Once approved, you can start running the ads on your site. Depending on the amount of traffic you are getting, you may start seeing some money flow in by now.
For getting traffic, you may start out with social media, until you have the knowledge, experience, and money to try attracting organic visitors to your site.
This is what you will basically be doing. So how this all exactly works? Well, there’s a company named Star Infranet, operating in the Internet marketing space. Now, it wants to attract clients online. So its marketing executive, let’s say a person named Anand Mishra, heads over to Google Adwords, and places bids on keywords such as “domains”, “hosting service”, and so on.
Now, if your website is targeting these keywords and have content related to it, this company’s ads would appear on your website, and every time someone clicks on those ads, you will be earning an amount you see as the CPC of those keywords. The company, in return, would have potential clients to target. A win-win for both, and yes, for Google as well!
This is a fairly simple concept. You see so many apps on the Google Playstore, right? Well, you can have one of yours too on there. If you can’t build one yourself, you can hire a freelancer to do it for you.
You can then sell the app on the Playstore, or offer it for free, and monetize with in-app ads. The ideal option may depend on the niche of your app.
Google Opinions Reward
Google has recently come up with their new app called Google Opinions Reward. As the name suggests, it rewards users for doing what it asks them to do. Basically, you would just be required to fill out simple surveys, which shouldn’t take more than a few minutes. However, you don’t get real cash in return, but Google Play credit, so keep that in mind.
Things you require
As you have probably got the idea by now, Google Adsense seems to be the best option for making a considerable amount of money over the long term. Hence, we have focused primarily on only this one method in this article.
The second one requires a lot of investment for developing and promoting each app, and you may or may not even make enough to cover the costs. So there’s definitely a lot of risk involved.
Anyway, if you are looking to go for the Adsense method, here’s what you will require:
- Patience – A lot of it! It may take quite a few months to see your first few bucks.
- Experience – You would get better only with experience at this method.
- Time – You may have to spend hours while developing your website.
- Domain, hosting, a lot of unique and high quality content, and traffic sources.
A final word
Going with Adsense may seem pretty challenging initially, but it may turn out to be equally rewarding in the long run. In fact, once your website starts attracting a lot of targeted traffic, you may have to spend very less time, and the earnings may still keep growing. So this also makes it a very passive method to make money.